Moms Demand Action/ MDA Print Kinder by Grey Toronto


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Industry Public awareness
Media Print, Magazine & Newspaper
Market Canada
Agency Grey Toronto
Art Director Yusong Zhang
Copywriter Patrick Scissons
Photographer Shin Sugino Photography Studio, Eden Robbins
Account Supervisor Laura Rovinescu
Released April 2013


Cannes Lions 2013
Press Lions Product & Service; Public Awareness Messages Silver

Credits & Description

Grey Toronto is behind a new Moms Demand Action PSA campaign that involves a series of three print ads and a web commercial. The confronting press ads have readers scratching their heads over the incredible nature of the photographs. All three feature assault weapons alongside other objects that have been banned in America to protect child welfare, including Kinder Surprise eggs, the book "Little Red Riding Hood," and the schoolyard game dodge ball. The ads, in conjunction with a video PSA, are being released through donated media on digital, broadcast and print channels.
Media: Print
Category: Public interest
Brand: Moms Demand Action For Gun Sense In America
Agency: Grey Toronto
Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka