|Media||Print, Magazine & Newspaper|
|Art Director||Yusong Zhang|
|Photographer||Shin Sugino Photography Studio, Eden Robbins|
|Account Supervisor||Laura Rovinescu|
|Cannes Lions 2013|
|Press Lions||Product & Service; Public Awareness Messages||Silver|
Credits & Description
Grey Toronto is behind a new Moms Demand Action PSA campaign that involves a series of three print ads and a web commercial. The confronting press ads have readers scratching their heads over the incredible nature of the photographs. All three feature assault weapons alongside other objects that have been banned in America to protect child welfare, including Kinder Surprise eggs, the book "Little Red Riding Hood," and the schoolyard game dodge ball. The ads, in conjunction with a video PSA, are being released through donated media on digital, broadcast and print channels.