ESPN Print ESPN: Desktop Football Field by Wieden + Kennedy New York

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ESPN: Desktop Football Field

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market United States
Agency Wieden + Kennedy New York
Executive Creative Director Kevin Proudfoot, Todd Waterbury
Creative Director Derek Barnes-Acd's, Anja Duering, John Parker
Art Director Stuart Jennings
Copywriter Eric Steele
Released September 2008

Credits & Description

While you wait for next week's Monday Night Football, watch the grass grow.
With an enclosed sponge, grass seed packet and paper cut-out ref, goal posts and football, Monday Night Football fans get grow-it-yourself mini-fields for their desks.
Client: ESPN
Agency: Wieden + Kennedy, New York
Executive Creative Director: Kevin Proudfoot, Todd Waterbury
Creative Director: Derek Barnes, John Parker
Copywriter: Eric Steele
Art Director: Stuart Jennings
Print Producer: Paul Rattoballi, Stacey Moorehead