COMPACT YOUR OUTDOOR LIFE by Hs for MONTBELL

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COMPACT YOUR OUTDOOR LIFE

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market South Korea
Agency Hs
Art Director Chang-Soo Han
Copywriter Se Hee Kim
Account Supervisor Youn Jin Kim
Released May 2009

Credits & Description

Category: Entertainment & Leisure
Advertiser: MONTBELL
Product/Service: MONTBELL DOWN JACKETS
Agency: HS AD
Creative Director: Chang Soo Han
Copywriter: Se Hee Kim
Art Director: Chang Soo Han
Account Supervisor: Youn Jin Kim
Type Of Ad: Magazine
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: HS AD, Seoul, KOREA

English Translation of Main Headlines
Compcct your outdoor Life The unique selling proposition of Mont-bell down Jackets are so compact and portable that help a mountaineer to climb conveniently. They tend to think down jackets are more like a tool than purpose of wearing. Especially in winter, a season to wear down jacket, it becomes more valuable as its compactness.