Montblanc: The Beauty of a Second by Leo Burnett Milan for MONTBLANC

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Montblanc: The Beauty of a Second

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Print, Magazine & Newspaper
Market Italy
Agency Leo Burnett Milan
Executive Creative Director Paolo Dematteis - Riccardo Robiglio
Creative Director Paolo Boccardi Creative Director Arc
Art Director André Gidoin
Copywriter Markus Ivan Johansson, Francesco Simonetti
Released March 2012

Awards

New York Festival 2012
Consumer Products & Services Collateral: Direct Response Bronze World Medal

Credits & Description

Montblancâs âThe Beauty of a Secondâ short-film contest invites everyone to seize the moment, to catch a second that one considers being beautiful in a one-second-video. The subject of the clip submitted can be anything, a childâs face, a spectacular view, a smile, a kiss, life itself â in Wim Wendersâ words: âOne second at a timeâ. âThe Beauty of a Secondâ can be captured with a cell phone, a digital camera or any other kind of film camera as long as the moving images last one second and are captured in landscape format (16:9).Site from Leo Burnett/ Arc Italy
Category: Retail services
Client: Montblanc
Agency: Leo Burnett / Arc
Country: Italy
Executive Creative Director: Paolo Dematteis
Executive Creative Director: Riccardo Robiglio
Creative Director: Paolo Boccardi
Art Director: André Gidoin
Copywriter: Markus Ivan Johansson
Copywriter: Francesco Simonetti
Web Developer: Gabriele Vinci