Monterey Bay Aquarium: 150 Feet of Awesome by Engine Company One for Monterey Bay Aquarium

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Monterey Bay Aquarium: 150 Feet of Awesome

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Industry Leisure Parks
Media Print, Magazine & Newspaper
Market United States
Agency Engine Company One
Released July 2012

Credits & Description

Media: Outdoor
Geo: United States
Category: Recreation & Leisure
Agency: Engine Company 1
Brand: Monterey Bay Aquarium
Each shelter has been completely transformed into a virtual aquarium. From the translucent, kelp-covered roof, to the side panels that are decorated with schools of sardines, bus riders and bystanders feel as if they are completely submerged in an aquatic environment. Using a touchscreen, the user selects “Dive In” and begins to descend “150 Feet of Awesome.” The user meets different animals at each level of the descent, interacting with sea turtles, sardines, and jellyfish. They are then prompted to pose for a photo, which generates a personalized postcard that can be saved to their smartphone, or uploaded to their Facebook and Twitter accounts. One commuter tweeted, “That touch screen interactive Monterey Bay Aquarium display made even waiting for MUNI fun.”

Advertising Agency: Engine Company 1, USA