Moods Print 1500 Parallel Dots Kolam 1 by R K Swamy BBDO Mumbai

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1500 Parallel Dots Kolam 1

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Industry Contraceptives & Pregnancy Tests
Media Print, Magazine & Newspaper
Market India
Agency R K Swamy BBDO Mumbai
Creative Director Navneet Virk
Art Director Sundararaman J
Illustrator Raj Selvan
Released March 2013

Credits & Description

Kolam is a unique form of art quite popular across India, Indonesia, Malaysia and Thailand. A geometrical line drawing composed of curved loops drawn around a grid pattern of dots, Kolams are an integral part of every celebration.
Moods, one of the leading condom brands in India, introduced a condom variant by the name '1500 Dots'. Condoms with 1500 dots as the name suggests, these condoms are particularly designed to enhance lovemaking.The campaign evolved from the insight that women derive immense pleasure in drawing Kolam particularly when festivals are celebrated. What better way to advertise a condom variant that's all about dots. So we designed Kolams with 1500 dots, depicting various positions in Kamasutra, the art of lovemaking. And communicated what the product stands for.
Category: Health & safety
Client: HLL Life care Limited
Agency: R K Swamy BBDO, Chennai
Country: India
Executive Creative Director: Navneet Virk
Creative Director: Navneet Virk
Art Director: Sundararaman J
Associate CD / Copywriter: Arun R Kumarasamy
Associate CD / Art Director: Balakumar
Account Director: Sunil Ranjan Pathak
Illustrator: Raj Selvan