Morrisons: Fuel Saver Campaign by MullenLowe London for Morrisons

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Morrisons: Fuel Saver Campaign

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Industry Supermarkets
Media Print, Magazine & Newspaper
Market United Kingdom
Agency MullenLowe London
Director Peter King
Creative Director Richard Denney, Dave Henderson
Art Director Chris Bowsher
Copywriter Fran Leach
Producer Marilyn Napaul
Editor Andy Mcgraw @ Stitch
Production Connected Pictures
Released September 2012

Credits & Description

Category: Other
Brand: Morrisons
Agency: DLKW Lowe, London
Country: United Kingdom
Morrisons challenged three groups of people from around the country to fuel cars in unusual ways. This campaign has been launched as part of the Morrisons Fuel Saver promotion.In a step away from their usual branding, the commercials and supporting digital films utilised a documentary format with real people creating these surreal cars. Each team was paired with an engineer mentor who guided them as they designed and built the vehicles.



Can you fuel a car with bikes? http://www.youtube.com/watch?v=NJ91moYUc30


Can you fuel a car with clothes? http://www.youtube.com/watch?v=wF4lv26yneQ&feature=relmfu


Can you fuel a car with garden furniture?

http://www.youtube.com/watch?v=ur05W3983qg&feature=relmfu

Category: Other
URL: http://www.youtube.com/watch?v=NJ91moYUc30
Client: Morrisons
Agency: DLKW Lowe, London
Production: Connected Pictures
Country: United Kingdom
Director: peter king
Creative Director: Dave Henderson and Richard Denney
Art Director: Chris Bowsher
Copywriter: Fran Leach
Producer: Marilyn Napaul
Production company: Connected Pictures
Executive Producer: Jon Ayres
DoP: David Procter
Sound Design: Dario Swade
Agency Producer: Trudy Waldron
Editor: Andy McGraw @ Stitch
Website: www.connectedpictures.com