Mother Print GIVING IS GLORIOUS by Mother London

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Industry Advertising & Communication
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Mother London
Creative Director Robert Saville, Mark Waites, Gustavo Sousa
Art Director Erik Nordenankar, Daniel Mencak
Copywriter Erik Nordenankar
Producer Claire Wallis, Daniel Chaput-De-Saintonge, Anthony Austin
Released December 2009

Credits & Description

Category: Email Marketing, incl. e-cards
Advertiser: MOTHER
Agency: MOTHER
Date of First Appearance: Dec 22 2009 12:00AM
Entrant Company: MOTHER, London, UNITED KINGDOM
Entry URL:
Creative Director: Robert Saville (Mother)
Creative Director: Mark Waites (Mother)
Copywriter: Daniel Mencak (Mother)
Art Director: Daniel Mencak (Mother)
Art Director: Erik Nordenankar (Mother)
Copywriter: Erik Nordenankar (Mother)
Producer: Claire Wallis (Mother)
Producer: Anthony Austin (Mother)
Producer: Daniel Chaput-De-Saintonge (Mother)

English Synopsis
Millions of electronic Christmas greeting cards are sent around nowadays. It's considered by many as something that clutters your inbox rather than something to appreciate. So we did something our clients could appreciate. A spam, sent from, offering $10000 for the first one to reply, This was sent out to hundreds of clients, partners and press. We didn't know where our experiment would take us. One guy replied. We contacted him and he suggested to give the money to a Nigerian charity. We recorded it all and sent another email to all the people who got the spam. We explained 'On the 10th of December we offered you $10000, but you didn't reply'. Attached was the link to the film.