Mothers Against Drunk Driving (MADD) Edmonton & Area: Stick Family Jail by FREE for Madd

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Canada
Agency FREE
Creative Director Krystin Royan
Art Director Valery Goulet
Copywriter Jon Manning
Photographer Bluefish Studios
Released February 2012

Credits & Description

Impaired driving tears families apart.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.

Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson, Vince Fournier
Photographer: Bluefish Studios

The Print Ad titled Mothers Against Drunk Driving (MADD) Edmonton & Area: Stick Family Jail was done by FREE advertising agency for product: Mothers Against Drunk Driving (brand: Madd) in Canada. It was released in Feb 2012.