FIRE HORSES by TBWA\RAAD Abu Dhabi for ADMM

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FIRE HORSES

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Industry Sports Teams & Events
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency TBWA\RAAD Abu Dhabi
Executive Creative Director Martin Lever
Creative Director Timothy Brothers
Art Director Sherif Galal, Guido Pecego
Copywriter Mark Whittow Williams
Released February 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: ADMM
Product/Service: MOTORSPORTS
Agency: TBWA\RAAD\ABU DHABI
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Feb 1 2011
Entrant Company: TBWA\RAAD\ABU DHABI, Abu Dhabi, UNITED ARAB EMIRATES
Executive Creative Director: Martin Lever
Creative Director: Timothy Brothers
Copywriter: Mark Williams
Art Director: Sherif Galal/Guido Pecego
Account Manager: Rania Nazmy

English Translation of Main Headlines

Yas Marina Circuit´s first ever Drag Festival needed to be sold to a local
Emirati/Arab audience. While they have a passion for speed and
high-octane thrills, the client wanted to make a stronger connection with the
audience...and give the event a strong local flavour.
Our solution was to marry Arabian horses with the iconic flames of Drag
top-fuellers, giving this distinctive 'Arabian Horsepower' result.
The campaign led to packed stands and a sell-out event.