Movistar Print Viral by Prolam Y&R Santiago

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Industry Mobile Communications, Traffic safety
Media Print, Magazine & Newspaper
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Alvaro Becker, Francisco Cavada
Creative Director Raimundo Undurraga
Art Director Israel Urrutia, Joaquin Toro, Rodrigo Grebe
Copywriter Oscar Gonzalez, Jonathan Chauque
Photographer Juan Carlos Sotelo
Released June 2017

Credits & Description

Category: Electronics, Technology
Media: Print
Brand: Movistar
Agency: Y&R
Geo: Chile
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Raimundo Undurraga
Art Directors: Israel Urrutia, Joaquín Toro, Rodrigo Grebe
Copywriter: Oscar González, Jonathan Chauque
Photographer: Juan Carlos Sotelo
Retoucher: Silvana Mercado
Published: June 2017
In the world, we are seeing more and more attached to our smartphones, even when we are driving.
That’s why with Movistar we wanted to show that driving under the internet influence is as dangerous as drive under the alcohol influence.
Don't drive under internet influence.