Msd Print THE SEVEN DEITIES OF GOOD FORTUNE 2012 by McCann Tokyo

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THE SEVEN DEITIES OF GOOD FORTUNE 2012

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Industry Hair Care
Media Print, Magazine & Newspaper
Market Japan
Agency McCann Tokyo
Creative Director Toshiya Mizoguchi
Art Director Isamu Nakamura Mccann Erickson Japan
Photographer Mikio Hasui
Account Supervisor Masashi Fukushima, Atsushi Endo, Nobuaki Fujii, Yuji Shibayama
Illustrator Kiyoshi Kuroda
Released November 2011

Credits & Description

Category: Healthcare & Prescription Drugs
Advertiser: MSD
Product/Service: AGA (ANDROGENETIC ALOPECIA)
Agency: McCANN ERICKSON JAPAN
Executive Creative Director: Toshiya Mizoguchi
Creative Director: Toshiya Mizoguchi
Copywriter: Isamu Nakamura
Art Director: Isamu Nakamura
Photographer: Mikio Hasui
Illustrator: Kiyoshi Kuroda
Account Supervisor: Atsushi Endo/Masashi Fukushima/Nobuaki Fujii/Yuji Shibayama
Planner: Toshiya Mizoguchi/Isamu Nakamura/Takeshi Amata
Planner: Toshiya Mizoguchi/Isamu Nakamura/Takeshi Amata

English Translation of Main Headlines
Right side
AGA logo
[AGA in Japanese]

Make your dream of having hair come true.

Center picture
Writing on the sail of the ship of the Seven Gods of Good Fortune: Hair

Bottom left of picture, on top of the waves
Please place this ad under your pillow tonight.
You just might dream an auspicious Hatsuyume*.

(*NB. To Japanese people, “Hatsuyume,” or the first dream of the New Year is very meaningful. )

There is medicine to treat thinning hair and hair loss.
Please consult a doctor.
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