|Industry||TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image|
|Media||Print, Magazine & Newspaper|
Credits & Description
On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign. The campaign features a 360 integrated campaign, which will leverage the campaign thought âMake love without fearâ through the brand ambassador Ranveer Singh. After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex. As a part of the campaign a reality show âRex Talkâ will also be aired on MTV.