MTV Print Make Love Without Fear by Creativeland Asia

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Make Love Without Fear

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market India
Agency Creativeland Asia
Released December 2014

Credits & Description

On the occasion of World AIDS Day, Durex, the global leader in sexual wellbeing has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign. The campaign features a 360 integrated campaign, which will leverage the campaign thought âMake love without fearâ through the brand ambassador Ranveer Singh. After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex. As a part of the campaign a reality show âRex Talkâ will also be aired on MTV.
Category: Public interest
Client: MTV
Agency: Creativeland Asia
Country: India