MTV Serbia, Death Valley: Repression by McCann Erickson Belgrade for MTV

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Serbia
Agency McCann Erickson Belgrade
Art Director Nenad Dodic
Copywriter Bojan Babic
Released April 2012

Credits & Description

Save the endangered species
Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show.

Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic

The Print Ad titled MTV Serbia, Death Valley: Repression was done by McCann Erickson Belgrade advertising agency for MTV in Serbia. It was released in Apr 2012.