MTV: The Music Never Stops by ALMAP BBDO Brazil, Loducca for MTV

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MTV: The Music Never Stops

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Guga Ketzer
Creative Director Pedro Guerra, Cassio Moron, Marco Monteiro, André Faria
Creative Raphael Franzini, Mariana Rocha
Agency Loducca
Released November 2011

Awards

One Show 2012
One Show Interactive Websites / Social Networks/Community Merit

Credits & Description

To reinforce the MTV Brasil concept "the music never stops", Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.
Advertising Agency: LODUCCA, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Raphael Franzini
Web Development: WQTi
URL:
http://1two3four5.com/mtv/themusicneverstops