MTV: The Music Never Stops by ALMAP BBDO Brazil, Loducca for MTV

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Brazil
Agency ALMAP BBDO Brazil
Chief Creative Officer Guga Ketzer
Creative Director Cassio Moron, Marco Monteiro E Pedro Guerra, André Faria
Creative Raphael Franzini, Mariana Rocha
Agency Loducca
Released November 2011


One Show 2012
One Show Interactive Websites / Social Networks/Community Merit

Credits & Description

To reinforce the MTV Brasil concept "the music never stops", Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.
Advertising Agency: LODUCCA, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Raphael Franzini
Web Development: WQTi

The Print Ad titled MTV: The Music Never Stops was done by ALMAP BBDO Brazil, Loducca advertising agencies for MTV in Brazil. It was released in Nov 2011.