KIM by Y&R Prague for Museum Of Communism

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Industry Museums & Libraries
Media Print, Magazine & Newspaper
Market Czech Republic
Agency Y&R Prague
Creative Director Jaime Mandelbaum
Art Director Thiago Jacon
Copywriter Conor Barry
Illustrator Rafael Silveira
Released September 2011

Awards

ADC Awards 2012
Illustration General, Poster or Billboard - Series Bronze

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: MUSEUM OF COMMUNISM
Product/Service: MUSEUM GIFT SHOP
Agency: Y&R PRAGUE
Chief Creative Officer: Jaime Mandelbaum (Y&R Prague)
Creative Director: Jaime Mandelbaum (Y&R Prague)
Head Of Art: Marco Antonio Do Nascimento (Y&R Prague)
Art Director: Thiago Jacon
Copywriter: Conor Barry
Illustrator: Rafael Silveira
Media placement: postcard - Bars, Restaurants, Museum - 15/12/2011

Describe the brief from the client
Raise awareness of the Museum of Communism gift Shop.

Describe the challenges and key objectives
The challenge was how to portray the Museum Gift Shop in a light-hearted manner, considering the difficult subject of the regime.

Describe how you arrived at the final design
The Museum of Communism, a capitalist run venture is a paradox in itself, keeping alive the memory of a fading socio-economic model. The gift shop is the epitome of that. Therefore, with a simple visual joke, we portrayed others that keep the regime alive shopping at the Museum.

Give some indication of how successful the outcome was in the market
Sales at the gift hop increased by 48%.

The Print Ad titled KIM was done by Y&R Prague advertising agency for Museum Of Communism in Czech Republic. It was released in Sep 2011.