SIMPLE MACHINES by HELPFUL STRANGERS, Unit 9 London, Unit 9 USA for Museum Of Science And Industry - Chicago

SIMPLE MACHINES

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Industry Museums & Libraries
Media Print, Magazine & Newspaper
Market Sweden
Agency HELPFUL STRANGERS
Art Director Elena Lombardi
Agency Unit 9 London
Art Director Elena Lombardi
Agency Unit 9 USA
Released May 2009

Credits & Description

Category: Travel, Entertainment & Leisure
Advertiser: THE MUSEUM OF SCIENCE & INDUSTRY
Product/Service: THE MUSEUM OF SCIENCE & INDUSTRY
Agency: UNIT 9
Agency: HELPFUL STRANGERS
Date of First Appearance: May 28 2009 12:00AM
Entrant Company: UNIT 9, London, UNITED KINGDOM
Entry URL: http://www.unit9.com/awardentry/MSIChicago/simple_machines/index.html
Manager, Web and Interactive Media: Steven Beasley (MSI Chicago)
Communication Manager: Jerry Rice (MSI Chicago)
Web Editor: Jason Meyer (MSI Chicago)
Interactive Director: Fredrick Avén (unit9)
Interactive Producer: Valentina Culatti (unit9)
Art Direction and Design: Elena Lombardi (Helpful Strangers)
Art Direction and Design: Anders Andersson (Helpful Strangers)
Tech Lead: Riccardo Giraldi (Helpful Strangers)
Sound FX: Dinamhoe (Dinamhoe)
English Synopsis
As part of the overall content strategy of msichicago.org, the Museum is developing new programmes to create and deliver interactive content to teach our audience(s) about a very specific topic. Our objectives for this project was to teach children physics in a fun and engaging way. We created Twitch, the reluctant hero of the site - Help him construct machines out of a wide variety of objects and learn principles of Physics on the way. We blend intuitive interaction, realtime physics simulations and storytelling to create an experience that will make you love physics, and love Twitch.