Myrbetric Print Miss the party by Triunfo Sudler Campinas

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Miss the party

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Brazil
Agency Triunfo Sudler Campinas
Creative Director Michel Motta
Art Director Fabio “Dread” Santana
Copywriter Tiago Moraes, Fred Dias
Released June 2017

Credits & Description

Category: Pharmaceutical
Media: Outdoor
Brand: Astellas Farma Brasil
Agency: Triunfo Sudler
Geo: Brazil
Advertising Agency: Triunfo Sudler, Campinas, Brazil
Chief Executive Officer: Janaina Rosas
Creative Director: Michel Motta
Art Director: Fabio Santana
Copywriters: Fred Dias, Tiago Moraes
Planner: Mauricio Paiva
Account Supervisor: Bianca Lucas
Project Manager: Carolina Avila
Production Manager: Rafael Araújo
Production (CGI): Pamplace
Brand Manager: Diogo Barsi
Senior Media Manager: Roberto Soler
Published: June 2017
Synopsis:
Target: Gynecologist doctors.
About: The overactive bladder is not often seen as a disease by gynecologists.
They believe the symptoms such as urinary incontinence come with the women’s advanced age. The problem is that the symptoms of overactive bladder are actually
serious and drive the patients away from the good moments of life. And the most serious problem is the embarrassment of not being able to control their own bodies thus feeling prisoners in shame.
It is not about suffering, it is about not living. OAB makes a lot of women prisoners. If you miss the target, they will miss the life. Get the right treatment done with Myrbetric and set your patient free.