Print SEA by BETC Euro Rscg Paris


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Industry Retail, Distribution & Rental companies, Online Retail & E-stores
Media Print, Magazine & Newspaper
Market France
Agency BETC Euro Rscg Paris
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Illustrator Marianne Ratier
Released June 2011

Credits & Description

Category: Retail Stores
Product/Service: WEBSITE
Chief Creative Officer: Christophe Coffre
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Illustrator: Marianne Ratier
English Translation of Main Headlines
The campaign aims to promote a new community website for barter. The website aims to demonstrate that anything can be obtained without necessarily using money, everything can potentially be swapped.
The 3 visual supports illustrate the signature "Everything can be traded" by showing different situations in which goods or services are bartered.
The comic tone used in the campaign fits a young and urban target, anxious to have alternative means of consumption in the current economic context.