National Braai Day: Boerewors by Bester Burke Slingers for National Braai Day

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National Braai Day: Boerewors

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Industry Public awareness
Media Print, Magazine & Newspaper
Market South Africa
Agency Bester Burke Slingers
Creative Director Wallace Seggie
Copywriter Stephen Burke
Photographer Tim Mccoll-Jones, Kirsten Felbert
Released September 2011

Credits & Description

This tactical ad from Bester Burke Slingers Cape Town was made as a reaction to local politician Julius Malema's now infamous racial slurs of "Kill the Boere" - which is roughly translated to :"Kill the Afrikaaner". We used the media hype to promote a local butcher shop by changing the headline to something a bit more appropriate. Tara Butchery also used the opportunity to link themselves with National Braai Day. (note : 'Boerewors' is the South African term for sausage.)
Category: Other
Client: Tara Butchery & National Braai Day
Agency: Bester Burke Slingers Cape Town
Country: South Africa
Executive Creative Director: Stephen Burke
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Stephen Burke
Account Director: Shirley Bester
Agency Producer: Anca Moore
Photographer: Tim Jones
Photographer: Kirsten Felbert