National Film Board of Canada Print WATERLIFE by Jam3


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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Canada
Agency Jam3
Creative Director Pablo Vio, Adrian Belina Executive Producer
Copywriter Tammy Everts, Gelareh Darabi
Released May 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Agency: JAM3
Date of First Appearance: May 20 2009 12:00AM
Entrant Company: JAM3, Toronto, CANADA
Entry URL:
Creative Director: Pablo Vio (Jam3)
Creative Director: Adrian Belina (Jam3)
Technical Director: Mark McQuillan (Jam3)
Developer: Mikko Haapoja (Jam3)
Developer: Aaron Morris (Jam3)
Documentary Director: Kevin McMahon
Director of Digital Content and Strategy: Rob McLaughlin (National Film Board)
Copywriter: Gelareh Darabi (National Film Board)
Copywriter: Tammy Everts (National Film Board)
Audio Director: Steph Pigott (Pirate Toronto)
Audio Engineer: Spencer Hall (Pirate Toronto)

English Synopsis
Waterlife is the story of the last great supply of fresh drinking water on earth—The Great Lakes. The site is an interactive documentary that blends stunning footage with Flash, Papervision, and an amazing soundtrack, it tells the story of the extreme state of distress that the Great Lakes are in and how it affects the water that 35 million people drink every day. Broken into 23 sections the site combines interactive content, illustrated animations and documentary footage; it’s an online experience that caters to both those wanting a beautiful visual digital experience as well as those passionate about the environment.