Nbc Universal Print I KILL A FRIEND by BETC Euro Rscg Paris

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market France
Agency BETC Euro Rscg Paris
Director Nicolas Benamou
Executive Creative Director Mr. Stéphane Xiberras
Creative Director Christophe Clapier, Mr. Olivier Apers, Ivan Beczkowski
Account Supervisor Raphael De Andreis
Released October 2009

Credits & Description

Category: Viral Marketing
Product/Service: 13E RUE
Date of First Appearance: Oct 22 2009 12:00AM
Entrant Company: BETC EURO RSCG, Paris, FRANCE
Entry URL: http://www.pourtester.com/13eme_rue/jetueunami/
Executive Creative Director: Stéphane Xiberras (BETC Euro RSCG)
Account Supervisor: Raphael De Andreis (BETC Euro RSCG)
Advertiser's Supervisor: Leonor Grandsire (NBC Universal)
Director: Nicolas Benamou
Creative Director: Olivier Apers (BETC Euro RSCG)
Creative Director: Christophe Clapier, Ivan Beczkowski (BETC Euro RSCG)
Account Manager: Christophe Neyret, Sofiane Ben Chaabane (BETC Euro RSCG)
Motion Design and Flash Developement: Silvère Maréchal (BETC Euro RSCG)
Flash Development: Jérémy Boutier (BETC Euro RSCG)
Development: Abder Zeghoud (BETC Euro RSCG)
TV Producer: Michel Teicher (BETC Euro RSCG)
Sound Production: (LGM)
Production Company: (Dak Tirak)
Web Supervisor: Eugénie Valletoux (BETC Euro RSCG)
Planner: Julien Delatte (BETC Euro RSCG)

English Synopsis
13ème RUE is a cable network channel, specialising in crime and investigation entertainment. To attract a young audience, with no media budget, we launched the first online virtual assassination service. You choose a hitman, provide your friend’s email and photo, and in a few seconds the website generates and sends your friend a movie-like crime sequence of themselves being assassinated. After a short investigation, if your friend solves whodunnit, you will receive an email informing you that you have been arrested.