|Industry||TV Channels/Radio Stations and Programmes|
|Media||Print, Magazine & Newspaper|
|Art Director||Ale Lauraeus|
|Copywriter||Jonathan Mander, Jonna Mannila|
|Account manager||Kimmo Tupala|
Credits & Description
358 Helsinki did the launch campaign for the Finnish version of the television series Kitchen Nightmares. In the original Gordon Ramsay visits failing restaurants, and helps them get their act together. In Finland, the Ramsay role is played by local celebrity chef Jyrki Sukula, who has the ability to add some humour to the nightmarish kitchen situations. In the first season of "Kuppilat kuntoon, Jyrki Sukula!" Jyrki pays a visit to eight restaurants that go from hapless to happening. The launch film also became the title sequence of the tv show.