Nelonen Media: The Tour Guides, 2 by 358 Helsinki for Nelonen Media

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Nelonen Media: The Tour Guides, 2

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Finland
Agency 358 Helsinki
Art Director Ale Lauraeus, Ville Kovanen
Copywriter Taro Korhonen, Anna Lundqvist
Photographer Pekka Mustonen
Released February 2012

Credits & Description

The Tour Guides is a Finnish reality travel TV show on the Nelonen channel.
The program follows the adventures of a group of tour guides. The third season was filmed in Sunny Beach, Bulgaria. To promote the program 358 Helsinki followed the reality track: we created a series of prints based on real problems the Tour Guides had faced. There was no shortage of subject matter â tourists have the strangest problems on their holidays, and it's up to the guides to solve them. The tourists in the ads were actual tourists scouted on location.
Category: Publications & media
Client: Nelonen Media
Agency: 358 Helsinki
Production: 358 HELSINKI
Country: Finland
Creative Director: Ale Lauraéus
Copywriter: Anna Lundqvist
Art Director: Ville Kovanen
Art Director: Ale Lauraéus
Copywriter: Taro Korhonen
Agency Producer: PEGGY PETRELL
Retoucher: Machoman
Photographer: PEKKA MUSTONEN
Stylist: Riikka Pummi
Client: Arja Oikarinen, Tuomo Kulomaa, Anitta Rosenvall