ZOOM by LONGTAIL for DALE ALCOCK HOMES

ZOOM

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market Australia
Agency LONGTAIL
Creative Tim Seddon, Gene Brutty
Released January 2010

Credits & Description

Category: Financial Services
Advertiser: DALE ALCOCK HOMES
Product/Service: NEW HOME BUILDER
Agency: LONGTAIL
Date of First Appearance: Jan 28 2010 12:00AM
Entrant Company: LONGTAIL, PERTH, AUSTRALIA
Entry URL: http://www.longtail.com.au/demo/dale_alcock/
Chief Executive Officer /Executive Creative Director: Carlo Bertozzi (Longtail)
Technical Manager: Aaron Collyer (Longtail)
Creative: Tim Seddon (Longtail)
Creative: Gene Brutty (Longtail)
Production Manager: Kristian Pass (Longtail)
Group Account Director: Sharon Heaton (Longtail)

English Synopsis
'Zoom' replicates the 'wow factor' a person experiences when stepping through the door of a DAH display home. A simple 'flex' animation attracts attention, on rollover the '3D' slider extends. A background script captures a screen grab of the page which is stored on the ad-server. As the user drags the slider the whole page 'grab' is 'zoomed' back into the screen of a laptop sitting in the Alfresco area of the DAH house. The slide then zooms through the house right out the front door, delivering a final call to action. Stopping the slider midway loads a high-res image.