Kaleidoscope 2 by DDB New York for New York Lottery

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Kaleidoscope 2

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Executive Creative Director Menno Kluin
Creative Director Mike O Sullivan, Rich Sharp
Art Director Matt Knapp
Copywriter John Downing
Designer Juan Carlos Pagan, Brian Gartside
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: New York Lottery
Agency: DDB New York
Country: United States of America
DDB New York has teamed up with renowned artist Mark Wagner for the latest round of New York Lottery work. To promote the new Money Vault Multiplier scratch card, they multiplied money in the most literal sense by creating Cash Kaleidoscopes painstakingly hand-cut entirely from dollar bills. Turning the ubiquitous dollar bill into a work of art was no mean feat â every curve was created by cutting the bills into tiny slivers, and staggering them through the pattern. The patterns were then repeated to create the finished layout. The campaign launches today inout-of-home media throughout New York.

Category: Entertainment & leisure
Client: New York Lottery
Agency: DDB New York
Country: United States of America
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director: Rich Sharp and Mike Sullivan
Art Director: Matt Knapp
Copywriter: John Downing
Retoucher: John Cason
Print Producer: Christie Dwyer
Designer: Juan Carlos Pagan and Brian Gartside
Artist: Mark Wagner Inc
Project Manager: Julie Evcimen