|Industry||Lottery & Gambling|
|Media||Print, Magazine & Newspaper|
|Agency||DDB New York|
|Executive Creative Director||Menno Kluin|
|Art Director||Rodrigo De Castro|
|Designer||Juan Carlos Pagan, Brian Gartside|
Credits & Description
Reminiscent of 50's style family couch portraits, associated with a mother's nerdy favorite child, this campaign for New York Lottery's Mothers Day scratcher features grown adults blissfully pleased with their top-tier placement as Mother's favorite via DDB NY.