Pinch by DDB New York for New York Lottery

Pinch

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Executive Creative Director Menno Kluin
Art Director Rodrigo De Castro
Copywriter Joao Unzer
Designer Juan Carlos Pagan, Brian Gartside
Photographer Matt Hoyle
Released April 2013

Credits & Description

Reminiscent of 50's style family couch portraits, associated with a mother's nerdy favorite child, this campaign for New York Lottery's Mothers Day scratcher features grown adults blissfully pleased with their top-tier placement as Mother's favorite via DDB NY.
Category: Entertainment & leisure
Client: New York Lottery
Agency: DDB New York
Country: United States of America
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Rich Sharp
Group Creative Director: Mike Sullivan
Copywriter: Joao Unzer
Art Director: Rodrigo de Castro
Assoc Creative Director: Carlos Wigle
Executive Producer: Walter Brindak
Retoucher: John Cason
Retoucher: Terry Sanders
Photographer: matt hoyle
Designer: Juan Carlos Pagan
Designer: Brian Gartside