New York Lottery Print Shark by DDB New York


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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Production Station Film
Released May 2013

Credits & Description

Each spot depicts the character or subject doing something out of order, resulting in an unusual circumstance; getting dressed and then showering, trying on a jacket and walking out of the store with it on before paying, etc.
For the campaign, the NY Lottery is targeting New Yorkers 18+ who enjoy playing Lottery number games and winning cash, but may not be aware of the daily draw game Win 4.  Win 4, which offers good odds to win moderate sums of cash (up to $5,000) and holds drawings twice daily at 12:20pm & 7:30pm, has a unique ability to allow the player to control not only their number choice, but also how they wager/play.
Print/OOH/Digital Credits
Matt Eastwood                                               Chief Creative Officer
Menno Kluin                                                    Executive Creative Director
Richard Sharp and Mike Sullivan             Group Creative Directors
Matt Knapp                                                     Senior Art Director
John Downing                                                Senior Copywriter
Toby and Pete                                                Digital Artists
Toby Burrows                                                 Photographer
Jane Piampiano                                              Art Buying Manager
Juan Carlos Pagan                                         Typographer
John Cason                                                      Retoucher
Beata Molska                                                  Production Artist
Christie Dwyer                                                Print Producer
Joan Elsesser                                                   Print Producer
Julie Evicmen                                                   Project Manager                                               
Leo Mamorsky                                                Group Account Director
Kelly Gorsky                                                     Management Supervisor
Heather Olson                                                 Account Supervisor
Kemi Adewumi                                               Account Executive
Tarina Hesaltine                                             Account Executive