Yes/No by DDB New York for New York Lottery

Yes/No

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Executive Creative Director Menno Kluin
Art Director Joao Unzer
Copywriter Rodrigo De Castro
Designer Juan Carlos Pagan, Brian Gartside
Producer Christie Dwyer, Julie Evcimen, Jane Piampiano
Illustrator Matt Dartford
Released April 2013

Credits & Description

You won't believe the power of the New York Lottery's Maximum Millions scratch-off game. Turn No to Yes, Can't to Can or even Impossible to Possible. New work out of DDB New York.
Category: Entertainment & leisure
Client: New York Lottery
Agency: DDB New York
Country: United States of America
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Rich Sharp
Group Creative Director: Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producer: Jane Piampiano
Producer: Christie Dwyer
Producer: Julie Evcimen
Assoc Creative Director: Carlos Wigle
Retoucher: Fan Han
Designer: Juan Carlos Pagan
Designer: Brian Gartside
Illustrator: Matt Dartford