New York Lottery: You Shop, Market Rises by DDB New York for New York Lottery

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New York Lottery: You Shop, Market Rises

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Director Alec Helm
Executive Creative Director Menno Kluin
Art Director Tony Bartolucci
Copywriter Jeff Scardino, Colin Lapin
Designer Juan Carlos Pagan
Producer Julie Evcimen
Photographer Bill Wadman
Typographer Craig Ward
Released August 2012

Credits & Description

Category: Entertainment & leisure
Brand: New York Lottery
Agency: DDB NY
Country: United States of America
DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Category: Entertainment & leisure
Client: New York Lottery
Agency: DDB NY
Country: United States of America
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group CD / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: mike sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Photographer: Bill Wadman
Retoucher: John Cason
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer:Rodrigo DeCastro
Art Buyer:Jane Piampiano
Director/Editor:Alec Helm
Music:Justin Tricomi