New York Society for Ethical Culture Print, Outdoor, Digital #Nomoreblacktargets 7 by FRED & FARID New York

#Nomoreblacktargets 7

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Digital, Interactive & Mobile
Market United States
Agency FRED & FARID New York
Chief Creative Officer Frederic Beigbeder, Wafa Farid
Creative Director Laurent Leccia
Released June 2017


Epica Awards 2017
Craft & Imagery Print Craft Bronze

Credits & Description

Category: Public Interest, NGO
Media: Integrated
Brand: New York Society for Ethical Culture
Agency: Fred & Farid
Geo: United States
Advertising Agency: Fred & Farid, New York, USA
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Producers: Karim Naceur, Felix Vroegop
Editor: Matthew Xu
Motion designer: Vicky Wang
Director / Photographer: Labelle
Singer: Calvin play
Digital Producers: Jim Tran, Arthur Gaudrie
Web designer: Caroline Tang
Developer: Zhiwu Wu
Hosting: Naitways
Agency Supervisors: François Grouiller Lisa Rosario, Augustin Zeller
Published: June 2017
No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for “More paint. Less hate." Launching during Black History Month in partnership with the New York Society for Ethical Culture and FRED & FARID #NoMoreBlackTargets is an artistic project to raise awareness of the danger of unconscious bias and how it may be perpetuating gun violence against young black males.
In America, this violence against young black males is surging. For some reason, young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. This correlation was reinforced by an academic study featured by NPR, and published by Yara Mekawi and Konrad Bresin of the University of Illinois who studied trigger bias to examine whether race affects how likely a target is to be shot. This art project seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette. In shooting ranges, in permitting and instruction environments, anywhere someone is learning to use a firearm.
The artists painted over the “human black silhouette” the most popular target for shooters to learn their firearm with artistic interpretations that turn the menacing black targets into beautiful, colorful, and optimistic art.