New York Writes Itself Print 8 Million Protagonists by Leo Burnett New York

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8 Million Protagonists

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency Leo Burnett New York
Director Stephen Bishop Seely
Designer Steve Jordao
Released October 2012

Credits & Description

Category: Public interest
Brand: New York Writes Itself
Agency: Leo Burnett New York
Country: United States of America
Leo Burnett New York's 8 Million Protagonists premiers this November as a first of its kind Off-Broadway production. 8 Million Protagonists is a crowdsourced theatre play with its plot driven by the online submissions from everyday New Yorkers at NewYorkWritesItself.com. These submitted stories capture the real, uncensored streets of New York, and for the first time are being brought to life as a theatre production that reflects the reality entertainment of NYC streets - as the play's description states it is âAn Off-Broadway play written by the streets of New York.â


8 Million Protagonists premieres November 1 at 9th Space (150 1st Avenue) and will run with limited performances through November 10, 2012.

Category: Public interest
Client: New York Writes Itself
Agency: Leo Burnett New York
Country: United States of America
Advertising Agency: Leo Burnett New York
Advertising Agency City: New York
Chief Creative Officer(s): Jay Benjamin
Executive Creative Director(s): Michael Canning and Kieran Antill
EVP General Manager: Tom Jump
EVP Managing Director: Tom Flanagan
Assistant Account Executive: Emily Brau
Copywriter(s): Simen Braathen, Michael Canning
Art Director(s): Stian Bugten, Kieran Antill
Designer: Steve Jordao
Cultural Architect: Max Goodwin
Executive Producer: Jeremy Fox

Production Company: LB Entertainment
Playwright: Caitlin Gallo
Director: Stephen Bishop Seely
Choreography: Jimmy Burgio
Production Producer(s): Shaina Stigler, Lance Bryant

Village Voice Publisher: Josh Fromson
Village Voice President and COO: Scott Tobias
Village Voice Marketing Director: Rosemary Jorda
Village Voice Marketing Manager: Christina Pettit
Village Voice Web Editor: Nick Greene
Village Voice Online Operations Manager: Tara McGuiness