New Zealand Lotteries Print Boat by DDB Auckland


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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market New Zealand
Agency DDB Auckland
Executive Creative Director Andy Fackrell, Toby Talbot
Art Director Brett Colliver, Scott Maddox, Toby Morris
Copywriter Simone Louis
Photographer Steve Boniface
Released November 2012

Credits & Description

Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, we created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.

Category: Entertainment & leisure
Client: New Zealand Lotteries
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Andy Fackrell
Executive Creative Director: Toby Talbot
Art Director: Toby Morris
Art Director: Scott Maddox
Art Director: Brett Colliver
Copywriter: Simone Louis
Deputy Creative Director: Regan Grafton
Account Director: Charlie Stow
Agency Producer: Andy Robilliard
Photographer: Steve Boniface
Retoucher: Gordon Moir
Senior Account Manager: Kate Smart
Group Business Director - Angela Watson
Designer & Paper Engineer - Philip Fickling
Printer - Omnigraphics
Head of Marketing, New Zealand Lotteries - Val Green
Head of Marketing, New Zealand Lotteries - Wendy Rayner
Senior Marketing Manager - Large Jackpot Games, New Zealand Lotteries - Kirsty Phillips
Marketing Manager, Daily Games & NPD - Justin Powell