|Industry||Lottery & Gambling|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Andy Fackrell, Toby Talbot|
|Art Director||Brett Colliver, Scott Maddox, Toby Morris|
Credits & Description
Everyone has a Lotto dream, but many people forget to pick up a ticket each week. To bring back some of the power and magic to the Lotto ticket, we created a campaign which demonstrates that every Lotto dream starts with a ticket. To do this, we folded large-scale Lotto tickets into various Lotto dreams, and put them near Lotto shops to serve as a reminder to pick up a ticket.