New Zealand Transport Agency (NZTA) Print TIREDNESS CATCHES UP WITH YOU - WORK by Clemenger BBDO Wellington

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TIREDNESS CATCHES UP WITH YOU - WORK

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Industry Government & Other Authorities, Traffic safety
Media Print, Magazine & Newspaper
Market New Zealand
Agency Clemenger BBDO Wellington
Executive Creative Director Philip 'duster' Andrew
Art Director Brigid Alkema, Katrina Jarratt Agency
Copywriter Emily Beautrais, Maria Lishman Anne Boothroyd
Photographer Mat Blamires
Account Supervisor Linda Major
Released September 2011

Credits & Description

Category: Public Health & Safety
Advertiser: NEW ZEALAND TRANSPORT AGENCY
Product/Service: ROAD SAFETY
Agency: CLEMENGER BBDO
Executive Creative Director: Philip Andrew
Copywriter: Emily Beautrais And Anne Boothroyd
Art Director: Brigid Alkema And Katrina Jarratt
Photographer: Mat Blamires
Art Buyer: Scott Mcmillan
Account Supervisor: Linda Major
Advertiser's Supervisor: Rachel Prince
Account Manager: Linda Reuvecamp
Planner: Graham Alvarez
Account Manager: Linda Reuvecamp
Planner: Graham Alvarez
Other Credits: Steve Jaycock/Simon Mccormack/Dennis Monk
English Translation of Main Headlines
Driver fatigue is a big contributor to New Zealand road deaths, but most people think they aren’t tired enough to be at risk. In this ad, the little things that make you tired throughout the day are shown catching up with you.