|Industry||Publishing, streaming & media, Newspapers|
|Media||Print, Magazine & Newspaper|
|Agency||Special Group NZ|
|Creative Director||Tony Bradbourne, Rob Jack, Heath Lowe|
|Art Director||Iain Macmillan|
|Account manager||Nicola Muollo|
Credits & Description
The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages, the sort that people can't wait to read in the morning. But what happens if you're a Kiwi living thousands of kilometres away? Special Group, Auckland created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas, so they could share the unique experience of holding and reading these special newspapers - as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.