Olympic Drunk by Y&R Prague for Newsweek

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Olympic Drunk

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Industry Magazines, Online Press, Media & Information
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market Czech Republic
Agency Y&R Prague
Chief Creative Officer Tereza Sverakova
Creative Director Martins Lauar Atila, Dora Pruzincova
Art Director Jan Siller, Viliam Pangrac
Copywriter Jaroslav Kratochvila
Photographer Pavel Hejny
Released October 2016

Awards

Cannes Lions 2017
Print And Publishing Print: Corporate Image & Sponsorship Gold Lion Campaign
Print And Publishing Print & Publishing Craft: Art Direction Silver Lion Campaign

Credits & Description

Title: Olympic Drunk
Agency: Y&R Prague
Brand: Newsweek
Campaign Name: Some News Need A Week
Country: Czech Republic
Entrant Company: Y&R Prague
Advertising Agency: Y&R Prague
Regional Chief Creative Officer: Jaime Mandelbaum (Y&R)
Creative Director: Dora Pruzincova (Y&R Prague)
Creative Director: Atila Martins (Y&R Prague)
Art Director: Jan Siller (Y&R Prague)
Copywriter: Jaroslav Kratochvila (Y&R Prague)
Photographer: Pavel Hejny (Freelance)
Agency Producer: Tomas Tomasek (Gps Production)
Retouch: Monika Zahem (Freelance)
Chief Creative Officer: Tereza Sverakova (Y&R Prague)
Graphic Designer: Jan Kroupa (Y&R Prague)
Art Director: Viliam Pangrac (Y&R Prague)
Executive Managing Director: Tomas Dvorak (Y&R Prague)
Description:
Some news needs a week.
Creative idea explanation:
To launch Newsweek magazine on the Czech market, we decided to turn its title into a competitive advantage. Unlike fast news sources, Newsweek believes that it’s good to take the time to gather all the necessary information and wait how stories unfold. To dramatise our claim, we picked the biggest events of 2016 that had some surprising development in the course of a week. We used editorial style photography combined with a cardboard cut-out motif of a calendar to the show how the news evolved over time.