Nie Wieder Bohren Print Driller Killer by Ogilvy & Mather Frankfurt

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Driller Killer

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Industry Retail, Distribution & Rental companies
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Producer Bernhard Schmidt
Production RED WORKS
Released June 2012

Awards

Epica Awards 2012
Media Innovation Media Innovation - Alternative Media Bronze

Credits & Description

Agency (city): Ogilvy Germany
Creative Director(s): Michael Kutschinski (CCO), Jens Steffen (CD), Uwe Jakob (ECD)
Copywriter(s): Christian Urbanski
Art Director(s): Christian Urbanski
Film: Mathias Koehler
Art Buying: Martina Diederichs
Account Management: Larissa Pohl
Production: RED WORKS
Producer: Bernhard Schmidt
Advertiser's Supervisor: Martin Klasterka, Christiane Nadol
Short explanation
To show, that drilling holes suck, we created surprising and shocking product samples at the parking lots of DIY stores in Stuttgart, Dortmund, Munich and Frankfurt. The samples were fixed with screws to the parked cars. But the screws are magnetic and residue-free removeable, just as the product itself.
Description
nie wieder bohren. (no more drilling.) is a new product, that makes drilling holes unnecessary. The challenge was to find a simple idea without a media buget to promote the product features, generate website traffic and increase sales.