CHALKBOT by Wieden + Kennedy Portland for Nike

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CHALKBOT

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Wieden + Kennedy Portland
Art Director James Moslander
Copywriter Marco Kaye
Released April 2009

Credits & Description

Category: Other Digital Channels
Advertiser: NIKE LIVESTRONG FOUNDATION
Product/Service: NIKE LIVESTRONG FOUNDATION
Agency: WIEDEN+KENNEDY
Date of First Appearance: Apr 7 2009 12:00AM
Entrant Company: WIEDEN+KENNEDY, Portland, USA
Entry URL: http://nosharpstuff.com/awardsites/overview/nike/cha/
Executive Creative Directors: Mark Fitzloff/Susan Hoffman (Wieden+Kennedy)
Creative Directors: Danielle Flagg/Tyler Whisnand (Wieden+Kennedy)
Art Director: James Moslander (Wieden+Kennedy)
Art Director/Creative Technologist: Adam Heathcott (Wieden+Kennedy)
Copywriter: Marco Kaye (Wieden+Kennedy)
Interactive Producers: Marcelino Alvarez/Jeremy Lind (Wieden+Kennedy)
Development Partners: Nathan Martin/David Evans (Deep Local)

English Synopsis
Chalking the roads is a Tour de France tradition. Spectators write messages of encouragement to their favorite riders. The Nike Chalkbot was a way to take this positive message even further. It brought the roads of France to everyone. By sending a message to the Chalkbot through SMS, web banners, Twitter or WearYellow.com, people around the world were able to make their mark in yellow. Over the course of a month, the Chalkbot gained over 4,000 followers on Twitter, received over 36,000 messages and printed thousands of them over 13 stages of the Tour de France.