NIKE MUSIC SHOE by Wieden + Kennedy Tokyo for Nike

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NIKE MUSIC SHOE

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Wieden + Kennedy Tokyo
Director Kosai Sekine
Executive Creative Director Frank Hahn, Naoki Ito
Art Director Naoki Ga
Copywriter Hiroshi Kuyama, Takayuki Rokutan
Editor Norihiko Maeda
Released April 2010

Credits & Description

Category: Other Digital Channels
Advertiser: NIKE JAPAN
Product/Service: NIKE FREE RUN+
Agency: WIEDEN+KENNEDY TOKYO
Date of First Appearance: Apr 14 2010 12:00AM
Entrant Company: WIEDEN+KENNEDY TOKYO, JAPAN
Entry URL: http://www.wktokyo.jp/storage/award/10/cannes/nike_free
Executive Creative Director: Frank Hahn (Wieden+Kennedy Tokyo)
Executive Creative Director: Naoki Ito (Wieden+Kennedy Tokyo)
Interactive Art Director: Shingo Ohno (Wieden+Kennedy Tokyo)
Copywriter: Hiroshi Kuyama, Takayuki Rokutan (Wieden+Kennedy Tokyo)
Art Director: Naoki Ga (Wieden+Kennedy Tokyo)
Group Account Director: Ted Yukawa (Wieden+Kennedy Tokyo)
Account Executive: Kohei Adachi (Wieden+Kennedy Tokyo)
Agency Producer: Kenji Tanaka
Artist: Hifana
Instrument Developer: Seiichi Saito (Rhizomatiks)
Software Engineer: Daito Manabe (Rhizomatiks)
Hardware Engineer: Tomoaki Yanagisawa (4nchor5 la6)
Director: Kosai Sekine (Taiyo Kikaku)
Director of Photography: Naoki Noda (Taiyo Kikaku)
Producer/ Production Manager: Satoshi Takahashi/ Hirotaka Tochihara (Taiyo Kikaku)
Editor: Norihiko Maeda
Art Direction, Design (WEB): Masanori Sakamoto (Deltro)
Interactive Design, Programming: Ken Murayama (Deltro)
Sound Engineer: Yamaro (Rice Studio)
Advertising Manager: Mits Minowa (Nike Japan)

English Synopsis
Nike launched NIKE FREE RUN+, the new addition to the NIKE FREE footwear line in late March 2010. Nike Japan tasked us to develop an idea that creates buzz about the shoe’s flexibility and NIKE+ compatibility. The idea was the NIKE MUSIC SHOE. Why not make a real musical instrument utilising the shoe’s unique bending features and create a soundtrack with it? We turned to RHIZOMATIKS to co-produce 8 MUSICSHOES. Breakbeats unit, HIFANA, collaborated in the creation of the instruments and performed their original track at a secret live gig for this film.