NIKE TRUE CITY, 2 by Akqa London for Nike

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NIKE TRUE CITY, 2

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Akqa London
Associate Creative Director Matt Irwin
Creative Director Masaya Nakade
Released January 2010

Credits & Description

Category: Best Digitally Led Integrated Campaign
Advertiser: NIKE
Product/Service: NIKE TRUE CITY
Agency: AKQA
Date of First Appearance: Jan 14 2010 12:00AM
Entrant Company: AKQA, London, UNITED KINGDOM
Entry URL: http://awards.akqa.com/awards2010/CannesLions/NikeTrueCityAwards2/default.html
Creative Director: Masaya Nakade (AKQA)
Associate Creative Director: Matt Irwin (AKQA)
Senior Designer: Nick Bastian (AKQA)
Group Creative Director: Duan Evans (AKQA)
Group Account Director: Geoff Northcott (AKQA)
Account Manager: Simon Stocks (AKQA)
Account Director: Jo Holdsworth (AKQA)
Senior software Engineer: Fabio Romano (AKQA)
iPhone Developer: Nick Lockwood (AKQA)
Film Associate Creative Director: Alex Wills (AKQA)
Associate Post Production Assistant: Andy Briscoe (AKQA)
User Experience Architect: Joe Rattigan (AKQA)
Senior Designer: Hugo Gomes (AKQA)
Senior Designer: Stefan Kostov (AKQA)
Technical Test Architect: Vince Ryan (AKQA)
Chief Creative Officer: Daniel Bonner (AKQA)
Senior Strategist: Jonathan Hum (AKQA)
English Synopsis
Nike have taken crowdsourcing to the next level, galvanising their devotees across Europe with the revolutionary new iPhone app, Nike True City. Influential networks of Nike insiders share unique city insights and inspire users to tag and broadcast their own view of the city. Updated in real time by real people, the app makes the most of iPhone geo-tagging and Facebook Connect technology. At the same time, True City pinpoints access to the latest – and most exclusive – Nike product launches and VIP events. The end result is a powerful two-way partnership between the brand and its audience.