NIKEID. GENERATOR - HARAJUKU by Beacon Communications Tokyo for Nike

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NIKEID. GENERATOR - HARAJUKU

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Industry Sportswear, Athletic Footwear & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Beacon Communications Tokyo
Art Director Kazz Ishihara
Copywriter Shuhei Tsuji
Released April 2010

Credits & Description

Category: Retail & E-Commerce, including Restaurants
Advertiser: NIKE JAPAN
Product/Service: NIKE HARAJUKU (FLAGSHIP STORE)
Agency: BEACON COMMUNICATIONS
Date of First Appearance: Apr 1 2010 12:00AM
Entrant Company: BEACON COMMUNICATIONS, Tokyo, JAPAN
Entry URL: http://wonderactive.jp/award/2010/nike/generator_harajuku/
Communication Director, Planner, Producer: Shunsuke Kakinami (Beacon Communications)
Account Director: Satoshi Inoue (Beacon Communications)
Art Director: Kazz Ishihara (Beacon Communications)
Copywriter: Shuhei Tsuji (Beacon Communications)
Production Company: Rhizomatiks
Creative Director, Producer: Seiichi Saito (Rhizomatiks)
Flash Developer, Motion Designer: Satoshi Horii (Rhizomatiks)
Designer, Illustrator: Hiroyasu Kimura (Rhizomatiks)
Production Company: Root Communications
Technical Director: Toru Terashima (Root Communications)
Programmer: Tsuyoshi Tanaka (Root Communications)
Client Supervisor/Planner: Yosuke Toyoura (Nike Japan)

English Synopsis
The concept is From Nike HARAJUKU to the world. To drive online & offline traffic to Nike HARAJUKU (the first premium flagship store in Japan), 'NIKEiD. GENERATOR - HARAJUKU', which was launched as a website device and as a retail device, spreads Harajuku colour inspirations to the world. This device instantly captures colours of you with a webcam to transform into your original coloured shoe, which you can spread to the world with online widgets plus your original sticker available at the retail. Further, you are seamlessly connected to NIKEiD site for customising and purchasing your original pair.