BYE BYE by Wieden + Kennedy Amsterdam for Nike

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BYE BYE

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Industry Sportswear, Athletic Footwear & Accessories, Apparel & Accessories Stores
Media Print, Magazine & Newspaper
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Jeff Kling
Creative Director Mark Bernath, Eric Quennoy, Duncan Marshall, Jason Levine
Copywriter Dave Smith - Absolute
Photographer Christian Weber
Account Supervisor Anniken B. Schjøtt. Account Manager
Typographer Craig Williams
Released March 2010

Credits & Description

Category: Corporate Image
Advertiser: NIKE FRANCE
Product/Service: NIKE FRANCE RUGBY
Agency: WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Jeff Kling
Creative Director: Mark Bernath/Eric Quennoy
Copywriter: Dave Smith
Art Director: Craig Williams
Account Manager: Account Director:Jordi Pont/Group Account Director:Gene Willis
Account Supervisor: Account Manager:Frederic Point
Typographer: Craig Williams
Photographer: Christian Weber
Other Credits: Project Manager:Sharon Kwiatkowski/Business Affairs:Maureen Doyle
Type Of Ad: Newspaper and Magazine
Date of First Appearance: Mar 21 2010 12:00AM
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS

English Translation of Main Headlines
In the history of the Six Nations, the battle between France and England has always been the most fierce and respected match-up. Nike wanted to pay homage to the tournament finale, also known as ‘The Crunch’, with a clever play on the way the French treat their English guests. A warm welcome from the French rugby team to their arch rivals, England. What made this match even more exciting is that it not only marked the 100th Anniversary since their first match-up, but also an opportunity for France to take home the Grand Slam Trophy. Which they did.