Nine Performance House Print Heroes, 2 by Lokal

Heroes, 2

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market Turkey
Agency Lokal
Creative Director Boran Erem, Ali Goral
Art Director Elvin Tür
Copywriter Rahman Yıldız, Tansu Demirok
Released August 2017

Credits & Description

Category: Recreation, Leisure
Media: Print
Brand: Nine Performance House
Agency: Lokal
Geo: Turkey
Advertising Agency: Lokal, İstanbul, Turkey
Creative Directors: Ali Göral, Boran Erem
Art Director: Elvin Tür
Copywriters: Tansu Demirok, Rahman Yıldız
Digital Artist: Garo Yontan
Published: August 2017
Being fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat people as daily heroes.
Heroes of all sizes welcome