NON-STICK EVENT by McCann Erickson Mumbai for Nirlep

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NON-STICK EVENT

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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency McCann Erickson Mumbai
Executive Creative Director Ryan Menezes
Art Director Sandip Gaikwad
Copywriter Lolita D'souza
Producer Robert Joseph
Photographer Abhishek Chaturvedi, Shafiq Khan
Account Supervisor Kevin Jacob
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: NIRLEP APPLIANCES
Product/Service: NON-STICK APPLIANCES
Agency: McCANN WORLDGROUP
Executive Creative Director: Ryan S Menezes
Copywriter: Lolita D'souza
Art Director: Sandip Gaikwad
Account Supervisor: Kevin Jacob
Advertiser's Supervisor: Manoj Kale
Photographer: Abhishek Chaturvedi/Shafiq Khan
Producer: Robert Joseph
Date of First Appearance: Dec 16 2009 12:00AM
Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA

Description of Ambient execution
BRIEF/COMMUNICATION OBJECTIVE: To demonstrate the non-stick feature of Nirlep pans by engaging consumers with the brand. SYNOPSIS OF ENTRY: At a popular mall in Mumbai, we set up a large Nirlep non-stick pan. Visitors were invited to test its non-stickiness by throwing ‘tomatoes’ and ‘eggs’ at the pan. These ‘tomatoes’ and ‘eggs’ were made of a special material. When thrown at the pan they were flattened but then returned to their original shape and slid off the pan. Thus we demonstrated that nothing sticks on a Nirlep non-stick pan.