CUBELIST.COM, ARE YOU ON THE LIST? by Dna for Nissan

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CUBELIST.COM, ARE YOU ON THE LIST?

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Industry Cars
Media Print, Magazine & Newspaper
Market France
Agency Dna
Art Director Florian Cordier
Copywriter Max Vinall
Client Service Director Serge Biscard
Released November 2009

Credits & Description

Category: Interface & Navigation
Advertiser: NISSAN EUROPE
Product/Service: NISSAN CUBE
Agency: DNA
Date of First Appearance: Nov 17 2009 12:00AM
Entrant Company: DNA, Neuilly-sur-Seine, FRANCE
Entry URL: http://www.nycworkshowcase.com/shows/cannes%5F2010/pages/nissanCubeCYBER_D04.html
Marketing Communication General Manager: Jean Pierre Diernaz (Nissan Europe)
Interactive European Project Manager: Gareth Dunsmore (Nissan Europe)
Digital Specialist, Marketing Communications, Interactive Marketing: Cédric Ratinaud (Nissan Europe)
Chief Executive Officer: Stéphane Amis (DNA/DIGITAS PARIS)
Deputy Managing Director: Vincent Druguet (DNA/DIGITAS PARIS)
Chief Creative Officer: Olivier Delas (DNA/DIGITAS PARIS)
Client Service Director: Serge Biscard (DNA/DIGITAS PARIS)
Art Director: Florian Cordier (DNA/DIGITAS PARIS)
Copywriter: Max Vinall (DNA/DIGITAS)

English Synopsis
When Nissan introduced the Cube,a Japanese icon,to Europe, it needed a radical strategy to build buzz. Avoiding media predictability, Nissan invited social influencers to infuse the car with cult status through word of mouth. It created an exclusive club; the CubeList. Cubelist.com united a subculture of cube-thusiasts, sparking desire throughout Europe’s most progressive cities. Trendsetters in design, media and the arts could test drive and pre-order the car on cubelist.com. 24/7 video feeds from Tokyo allowed members to experience the car and chat with drivers. Leveraging the intense popularity of Japanese design in Europe, CubeList attracted all the right people and created all the right buzz.