|Media||Print, Magazine & Newspaper|
|Director||Lieven Van Baelen|
|Creative Director||Alasdhair Macgregor-Hastie - Associate, Rudi Anggono, Nick Cooper|
|Creative||Alban Gallée, Matthieu Darrasse|
|Photographer||Tim Kent At Morgan Lockyer|
Credits & Description
Urban Thrill Ridesâ reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. The campaign includes TV, print, outdoor and will be supported in retail and digital, and will run in more than 20 European countries starting in April.