'What if?' by TBWA\Chiat\Day New York for Nissan

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'What if?'

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency TBWA\Chiat\Day New York
Art Director Travis Swingler
Copywriter Daniel Sanders
Released April 2013

Credits & Description

This fierce and furry beast was created for Nissanâs latest âWhat If?â campaign in collaboration with TBWA Chiat Day. Heâs currently adorning billboards around New York.
This is not just any gorilla â itâs 30,000 pixels of gorilla! He was developed using our new fur system that allowed us to create millions of individual hairs on his body. It was the perfect opportunity to showcase our recent developments in life-like fur creation, combined with organic modeling, hand sculpture and styling skills.
Category: Automotive
URL: http://www.saddingtonbaynes.com/projects/nissan-what-if/
Client: Nissan
Agency: TBWA/Chiat/Day
Production: Saddington Baynes
Country: United States of America
Group Creative Director: Mark Sheldrake
Art Director: Travis Swingler
Copywriter: Daniel Sanders
Agency Producer: Rosie Ollero
TBWA Worldwide, President - Nissan United: Jon Castle
Management Supervisor: Hope Bubnar
Executive Print Producer: Violet Aguilar
Senior Project Manager: Karen Mangune