CLOTHES by Publicis Bucharest for Nissan

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CLOTHES

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Industry Cars
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Creative Director Capanescu Razvan
Art Director Cristian Costea
Copywriter Carmen Dobrescu
Released March 2010

Credits & Description

Category: Cars
Advertiser: NISSAN ROMANIA
Product/Service: QASHQAI
Agency: PUBLICIS ROMANIA
Creative Director: Razvan Capanescu
Copywriter: Carmen Dobrescu
Art Director: Cristian Costea
Account Manager: Adina Ruse/Corina Tudor
Other Credits: Digital Artist: Cristian Costea
Type Of Ad: Magazine
Date of First Appearance: Mar 18 2010 12:00AM
Entrant Company: PUBLICIS ROMANIA, Bucharest, ROMANIA

English Translation of Main Headlines
Headline: Qashqai. Urbanproof. In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).